+73%: Growth in Meta's ad revenue from 2022 to 2025, after Apple's tracking change cost it an estimated $10bn in 2022

How it's computed

Growth = FY2025 ad revenue ÷ FY2022 ad revenue − 1 = 196.175 ÷ 113.642 − 1 = +72.6% (rounded to +73%). The ~$10bn 2022 hit is Meta's own estimate as reported by CNBC: "Facebook said on Wednesday that Apple's App Tracking Transparency feature would decrease the company's 2022 sales by about $10 billion."

Source

SEC EDGAR 10-K filings (inline XBRL) · link [2] [3] [4] [5] [6]

As of

31 Dec 2025 · fetched 30 Oct 2026

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