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18h 36m: Average time per week online adults spend on social and video platforms (about 16% of waking hours), data to Oct 2025
“daily average consumption jumps to well over 2½ hours per day, resulting in a weekly average of 18 hours and 36 minutes per user ... the typical online adult now spending roughly 16 percent of their waking hours scrolling social and video feeds.”
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| Figure | What it measures | Source | Link | As of | Source excerpt |
|---|---|---|---|---|---|
| 18h 36m | Average time per week online adults spend on social and video platforms (about 16% of waking hours), data to Oct 2025 | DataReportal Digital 2026 | datareportal.com/reports/digital-2026-global-ove | 2025-10 | daily average consumption jumps to well over 2½ hours per day, resulting in a weekly average of 18 hours and 36 minutes per user ... the typical online adult now spending roughly 16 percent of their waking hours scrolling social and video feeds. |