Data behind: 57.6%: Share of global ad revenue (outside China) taken by Alphabet, Meta and Amazon, 2026

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57.6%: Share of global ad revenue (outside China) taken by Alphabet, Meta and Amazon, 2026

How it's computed: Single figure quoted from the source, not computed by this site.
Source: WPP Media, Jun 2026 · link
As of: 16 Jun 2026

“Market power remains highly concentrated, with the top three sellers outside China (Alphabet, Meta, and Amazon) controlling 57.6% of the market”

Figure	What it measures	Source	Link	As of	Source excerpt
57.6%	Share of global ad revenue (outside China) taken by Alphabet, Meta and Amazon, 2026	WPP Media, Jun 2026	wppmedia.com/news/report-this-year-next-year-mid	2026-06-16	Market power remains highly concentrated, with the top three sellers outside China (Alphabet, Meta, and Amazon) controlling 57.6% of the market